Nubounsom lashes are commonly featured in makeup tutorials by celebrity Youtubers
Nubounsom lashes are commonly featured in makeup tutorials by celebrity Youtubers

Samantha Nu Bounsom is the chief executive officer at Nubounsom, an eyelashes brand taking Instagram by storm. Bounsom launched the lashes brand to empower individuals, stating “We will continue to build our company around empowering and encouraging people of all walks of life to be beautiful in their own eyes.”

And what is now a neatly curated collection of lashes is still just the beginning of a lashes brand that helps you beautify your look. Bounsom says she plans on launching new products in the upcoming year, updating a current roster that includes their famed mink 3-D lashes.

Bounsom, a Laotian entrepreneur, studied business administration at Kansas State University and business management at Baker University, then went on to work for corporations in the United States.

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After realizing she disliked working for corporate America and was declined employment from a prominent lashes company, Bounsom started Nubounsom, which quickly embedded itself front-and-center of the beauty industry. Youtubers such as Jefree Star (15M followers) have posted videos featuring the lashes brand, which has resulted in Nubounsom’s sales quadrupling in the last year. Nubounsom has also garnered an impressive list of Hollywood celebrities that have sported the lashes, including Khloe Kardashian, Jessica Alba, and Bretman Rock.