Video marketing is changing the healthcare industry and providing an opportunity to connect with patients to educate them on various topics. Here are some video marketing facts that will surely compel you to consider adding videos to your healthcare marketing strategy:
- On average, all internet users spend 500 million hours per day watching YouTube videos (Wordstream).
- More than 90% of viewers who watch videos on mobile phones share them with each other (Virtues).
- 4 out of 5 customers believe that a product/service video is important (Animoto).
These facts underscore one thing: people love to see visual content and resonate with it better. Psychologically, videos leave a lasting impact on the mind compared with text- or image-based messages. Videos can effortlessly convey emotions, which, in return, leads to reaction and action.
That is why more and more medical practitioners are embracing video marketing regardless of their size, location, and specialty. Video marketing allows healthcare professionals to connect with their patients and tell them more about living a healthy lifestyle. It allows you to create persuasive content that builds a lasting brand image and make you the thought leader in your respective field.
If you still are not convinced about video marketing, then here are the top three benefits of having videos as part of your overall brand-building strategy:
1. Improves Conversions
Incorporating videos on your website can increase conversions by as much as 80% (Hubspot), invariably increasing the number of appointments.
2. Enhances ROI
While video production may seem a complex and costly affair, it has proven time and again that videos improve the return on investment. Also, you can use any online video editor to produce videos in a more cost-effective way.
3. Search Engines like Video Content
Video embedded in a website is likely to show up in the first two pages of Google, making your website and practice more discoverable. However, optimize them for SEO before uploading it on your website. Also, video content has the potential to go viral and is more likely to be shared on social media.
Share empathetic videos and not facts on social media. These emotions provoking videos will not only build trust but will be shared more and, indirectly, drive more traffic to your website.
Video Content Ideas To Grow Your Practice
Producing creative and emotionally charged videos can go viral, with millions of views within days and weeks. To harness this power of video marketing, here are five types of videos that you can create to acquire new patients and market your practice.
1. Product Demos
Product demos are targeted towards your existing and potential patients. Make these videos to explain more about your product/services and place them on your product page. When viewers stay on the landing page to view the complete video, it will increase their time on the page, thereby increasing their chances of filling the form.
Use product videos to explain features and benefits while emotionally connecting with the audience. If you have any offer or update, make sure to include it as part of the script. These videos are also useful to increase the adoption of your product and keep your patients informed about any modification to your services/products.
2. Client Testimonials
Client testimonials are the most popular way to increase conversion. It is a persuasive tool that can influence a prospect’s decision to opt for your product/services. And the best part, it is easy to produce and requires minimum logistical support.
Video testimonials tell the success stories of your patients in their own words, creating a powerful message for anyone who views them. That is why they play a crucial role in attracting new patients.
3. Teaser Videos
Build anticipation by creating teaser videos that give a glimpse into what the audience should expect. It can be a teaser about a new product/service launch, or an event that you might be attending. Teaser videos are a proven way to build excitement and hype among viewers and work well on social media platforms.
4. Create Behind-the-Scenes Videos
The best way to interact with your audience is by creating behind-the-scenes videos. It allows your prospects as well as clients to know you and your practice better. Behind-the-scenes videos create personalized experiences, provide a glimpse of your company’s values and culture, and set your brand apart from your competition.
5. Educational Video
Create educational or explainer videos to explain your practice or services in detail. Consider these videos like tutorials that give step-by-step instructions on how to overcome the pain points of your patients. These videos are different from demo videos because they offer a solution to the patient rather than explaining your products.
If you host webinars, then record the entire session and host it on your website. These recordings are also educational in nature and should be available to anyone who comes to your website. You should also send the recording to people who registered for the webinar through emails.
In educational videos, have a strong call-to-action button at the end so that people can take the desired action based on the content. Unlike product demo videos that would have to be updated frequently, educational videos will offer value for a longer period of time.
Online video marketing is gaining prominence as it offers a more interactive way to engage with the audience. Healthcare professionals looking to grow their practice need to incorporate videos in their overall marketing strategy since video marketing is the future. We hope that these video ideas will help you get started.
Just remember, when you create a video, keep it short and crisp. Introduce the message in the first few seconds and emotionally connect with your audience. Also, have a strong call-to-action so that viewers can take the desired action after the video is complete.
There you have it, our top five video ideas to help you grow your business. Whatever type of video content you decide to produce, promote them on all available channels, including social media platforms, emails, search engines, etc. Create gripping content and stay ahead of your peers.
Over to you now!