Tuesday, September 22, 2020

Definition and importance of link building in 2020

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Whether you are a newbie or intermediate SEO guy, I can assure you that, you are going to learn some useful knowledge of link building. No doubt, link building is a great way to rank better on search engines like Google, Bing, Yahoo, etc. But the problem is our main traffic source Google the search engine giant is changing their algorithm frequently. So, if you make a new strategy to get organic traffic from Google, the strategy may be dead very soon because of Google’s algorithm update frequency.

But, from the old days till now the demand for quality backlinks never been dead. Although you should have the understanding of differentiating between quality backlinks and low-quality backlinks.

So, this guide will help you to get a deep knowledge of quality backlinks and low-quality backlinks.

Let’s get started:

Definition of Link Building:

Link Building is the process of acquiring clickable links from other websites to your website. We all know that search engines crawl our website or blog, so when the search engine bot sees that, the website got a link back from an authority site then the search engine bot gets a good signal about your site and it increases your ranking. That’s why the big sites spend millions of dollars on building authority through backlinks.

Why Backlinks are so important for ranking?

To make you better understand let me elaborate a little bit why still Google ranks the websites according to the quality links. Think about yourself, when you see an important post on social media you are sharing the post for your friends and family to read or to see the post.

On the other hand, sometimes you share the post because you think the information is very important for you, but you don’t have time right now to read or watch the content. By this, the social media artificial intelligence understand that the post has importance for social media users. So, when any post gets too many shares, it gets huge reach among the audience.

So, Google also increases the ranking of those websites Just like that. Google thinks that this post got so many links back to the website, so it has importance for the users. That’s why Google increases the ranking as you get numerous quality backlinks from the relevant niche websites.

You might be remembered that Larry page has been discovered a page rank system back in the days. Google used to determine the page rank according to the number of backlinks pointing to your site.

Though the page rank system was withdrawn by Google due to the huge spams by the website owners.

Kinds of Links:

There are two kinds of link building such as do-follow backlinks and no-follow backlinks. Let me dive a little bit deeper.

Dofollow Backlink: Dofollow link attributes look like this – <a href=”https://www.ccdiscovery.com”>ccdiscovery</a>

This means the website will pass link juice to your website which will help you to rank better.

Nofollow Backlink: Nofollow backlink attribute is like this – <a href=”https://www.ccdiscovery.com” rel=”nofollow”>ccdiscovery</a>

This extra no-follow word will be a barrier of passing link juice, which means the link will not help you to get ranking boost.

The ways of link building:

There lot ways out there to build backlinks for your sites. Here I am providing some the ways:

  1. Guest Posting.
  2. Blog Comment.
  3. Forum Posting.
  4. Directory Submission.
  5. Link Roundups.
  6. Infographics submission.
  7. Logo Submission.
  8. Press Release and many more.

The quality link building will never die. So, keep calm and build authority backlinks for your site and get a rank boost on search engines.

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Teodora Torrendohttps://www.ccdiscovery.com
Teodora Torrendo is an investigative journalist and is a correspondent for European Union. She is based in Zurich in Switzerland and her field of work include covering human rights violations which take place in the various countries in and outside Europe. She also reports about the political situation in European Union. She has worked with some reputed companies in Europe and is currently contributing to USA News as a freelance journalist. As someone who has a Masters’ degree in Human Rights she also delivers lectures on Intercultural Management to students of Human Rights. She is also an authority on the Arab world politics and their diversity.

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