Saturday, May 18, 2024

What Are Digital Marketing Disciplines and Subsets?

With the change in technology and online tools, we have seen dynamic changes to take place in the field of digital marketing. There is the presence of digital marketing in almost all of the marketing programs out there. Digital marketing not only refers to social media, online advertising and emails, but, it also includes reporting, tracking, analytics, tagging and the product itself. There are several subsets and disciplines, that needs to be followed while performing digital marketing.


Content marketing:

It is a form of marketing where distribution, publishing and creating of content are done for targeted customers online. Content marketing is one of the finest weapons, that can be used to attract the attention of the audience and helps in leads generation. Right from the expansion of the customer base, up to online sales increment and generation, are conducted by this form of marketing. This ultimately helps in the online engagement of the community users and increases brand awareness. A digital marketing agency will help you to learn other aspects of content marketing. The free valuable content that it creates and shares helps in attracting prospects and transforms it into customers. Although it is a newer concept, there is no involvement of direct sales, but it builds trust and communication with the customers.

Search engine optimization:

Several search engines like Bing and Google makes use of bots for web page crawling, visiting one site to another, gathering information about the pages and then putting them altogether to form an index. Now, analyzation of the pages is done by the algorithms in the index. This process takes at least of hundred signals or ranking factor in order to determine the order of the pages that are going to appear for a given query. SEO is considered as a fundamental part of digital marketing because, more than trillions of searches take place per year, often for finding information and services. It not only enhances the visibility but also helps to rank higher in the search results than the competitors and provides more information to your users in the results directly, about your company.

Social media marketing:

In order to promote products or services, multiple social media platforms are used and known as social media marketing. There exist in-built analytics tools in most of the social media platforms. Therefore, the companies can track the progress, engagement and rate of success of their ad campaign easily. The companies address various stakeholders through this form of marketing. It also includes potential customers and employees, existing customers and employees, bloggers, the general public and even journalists. If we look at it strategically, we can say that it helps in managing marketing campaigns, setting up the scope, and establishes the needful governance of the firm. It allows both internet users and customers to upload content that is user-generated and not any advertising copy prepared by the marketer.

Marketing automation:

Certain software is used to automate the multiple activities of marketing, is known as marketing automation. All the repetitive tasks like social media posting, ad campaigns and email marketing can be handled by marketing automation across multiple channels easily. It not only increases efficiency but also offers a better adaptive experience for the users or customers. It transforms the prospects to the customers by its highly useful content. As, nurturing the leads become easier, it produces paying customers. Successful marketing automation will maintain the relationship between you and your customer, even after winning the deal. It eliminates human errors, and the sales activities increase both revenue and efficiency.


The disciplines of digital marketing are a branch of knowledge within the digital marketing itself. Digital marketing touches the subsets and disciplines in every aspect of this field. If the disciplines and subsets can be followed necessarily, it will help to excel in business growth and maximize leads and sales. But, commencing any further, thorough research and strategical planning must be done if your preparing yourself for the long run.

Teodora Torrendo
Teodora Torrendo
Teodora Torrendo is an investigative journalist and is a correspondent for European Union. She is based in Zurich in Switzerland and her field of work include covering human rights violations which take place in the various countries in and outside Europe. She also reports about the political situation in European Union. She has worked with some reputed companies in Europe and is currently contributing to USA News as a freelance journalist. As someone who has a Masters’ degree in Human Rights she also delivers lectures on Intercultural Management to students of Human Rights. She is also an authority on the Arab world politics and their diversity.

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