If there had to be a single unquantifiable parameter that substantially drives or hinders sales in the online e-commerce world, it would be ‘trust.’
It is not easy to generate revenue from the web just by putting up a website, some products, and integrating a payment gateway. People are very fearful when spending money on the internet. Hence, you should have an extremely proactive approach in getting your audience to trust you.
Unless your brand is very well recognized, you cannot expect your e-commerce store to start minting money effortlessly. However, even larger brands have to constantly up their marketing game in order to stay ahead of the race.
People want to see and explore a product before they buy, and this has not changed for a long time. But it poses a great challenge when your business is an all-online e-commerce brand because your audience will not have any means of experiencing or gaining valuable insight about your products or services without paying first. This may cause them to make decisions that would negatively affect your business.
Digital marketers use a variety of techniques and strategies to drive sales by showcasing the products in many creative ways in an effort to build trust. Video-based content marketing has, so far, proved to be one of the most influential and persuasive marketing strategies to generate game-changing sales.
There is a lot that goes into video marketing. Here is a list of some of the video marketing techniques you could use to scale up your e-commerce business like never before!
Best Kind of Videos for E-Commerce Business Marketing
The entire process of filming videos and editing them is very expensive because there is a lot more thought process and skill that goes into deciding the shots, transitions, frame, locations and much more. To top it all up, the gear required for making jaw-dropping, captivating and persuasive video costs a fortune. This is when many smaller businesses give up or postpone their video marketing plans.
What most people do not realize is that we have come a long way from solely relying on premium videography equipment that costs a fortune. Mobile photography and videography are growing rapidly, and there was never a better time or opportunity for startups and small businesses to compete on par with large brands in video marketing. You only have to invest in planning and curating shots along with an editor or a video editing tool.
To cut down on costs further, you can also learn how to make a video with photos and music.
So, here are five types of video content you can create to strengthen your marketing game without shelling a fortune on potentially unnecessary video equipment.
1. Short and Crisp Videos
Short marketing videos make for awesome content on social media platforms like Facebook, Instagram, LinkedIn, and Reddit. You can pick up any genre and shoot a quick video that is backed up by a persuasive script using just your smartphone.
You ought to make sure that these videos are very concise, to the point, and should grab the audience’s attention without three to seven seconds. Grabbing attention is very vital because your audience on social media is not going to stick around for long to see if your video intrigues them, they will just quickly swipe onto the next one where they would supposedly get better and more entertaining content.
Furthermore, they would prove to be a great add on for your other campaigns and plans like Instagram marketing strategies and Google AdWords campaigns.
2. Interviews and Testimonials
Interview and testimonial videos are great techniques to build trust in the minds of their audiences. Your viewers are more likely to order from your online store when they witness other regular people and customers giving positive feedback about your products and services.
By interviewing experts in your particular niche or industry, you can convince a large fraction of your viewers that your product is of high quality and worth paying for.
All of these also act as product reviews, but they are more impactful than just a few lines of plain text.
3. Animation Videos
Animated videos and infographics that talk about your products and services make for excellent low-cost marketing content. You do not require a camera, videographers, gimbals, and any other video filming equipment to create a short animation video. You only need a good computer, a few software, and a creative mind to churn out captivating animated video-based content.
Animations are also very good entertainment sources and can hence capture the attention of your audience better than any other format.
4. Storytelling Videos
People are not always attracted only to your product or service but, the brand’s story and underlying philosophy that went into the creation of the product also matters, especially if it is motivated by a social cause.
Make videos explaining what makes your company unique and what your values and philosophies are. Brands that display genuine empathy and concerns for social and environmental issues like climate change and global hunger are more likely to see their sales and revenue grow faster compared to those brands that are exclusively motivated by profits.
By sharing such aspects, you build long-lasting public relations, and your brand comes out as more genuine and authentic. You will also connect with your customers at an emotional level.
The trend of vlogging is increasing, and people seem to be liking this category of video content very much.
Vlogs are good entertainment for people, especially for those who love catching a glimpse of the daily lives of their favorite celebrities or artists.
By collaborating with popular YouTube vloggers like Casey Neistat and ACE Family, you can showcase your product to a humongous audience. Furthermore, they will even show and film how your products are useful in the daily lives and routines of an ordinary person.
Make sure that the influencer you are hiring for marketing your product also has relevant tech skills to analyze the audience, and it is your duty to cherry-pick the most relevant people in accordance with your target audience and niche to market your product.
These five video marketing tips will help your grow your audience as well as the conversion rates at appreciable speeds. Additionally, your brand’s awareness and reputation will also improve.