Call Tracking
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How are you reaching out to your customers?

Knowing your customers and joining them n their buyer journey is essential to winning business today – and you cannot afford to miss out on potential customers. So, how do you make the customer journey more straightforward and more intuitive?

Today, more than 40% of millennials trust YouTube when it comes to making a buying decision. That’s why you need a great digital marketing strategy. However, it’s not that simple. You need a tool that can tell you which strategy is the best for YOU —   that’s where call tracking comes in.

How Does Call Tracking Help?

Call tracking can help identify customer needs and provide actionable strategies for your clients. With more data, you can make better decisions. Know how the user came across your service or how many times they’ve contacted you. Improve on customer service, and get to interact with clients before your competitors do

Recording Conversations And Calls

Easily find out how you and your employees can be better on the phone. All calls to your team are automatically recorded for you to study and fix common phone call mistakes.

By integrating call tracking and recording, find out where your client’s sales team might potentially be lacking.

1.     Get Better at Answering Questions and Solving Queries

Since all calls are recorded, from sales to customer support, your agency is in an ideal position to assess which employees are thriving and which of them deserve more training or tutelage.

2.     Know The Pain Points

Call tracking and recording will also help your agency point out blind spots in the client’s sales funnel.

Do you have a new product or promotion? Is your customer team kept in the loop? When a client starts asking a question, you need to be able to respond properly. Call recording and assessment makes it simpler to perfect sales and support scripts.

Target Clients the Better Way

Get access to marketing information and data that you can use to create and craft better strategies. With call tracking software, it’s easy to find tags and popular keywords that are generating reviews and customer interactions for your client.

By keeping all the keywords in mind, your agency can determine which ones are the most appropriate. Once done, they can tweak the sales script to perfect the process.

Business Coaching the Right Way

When it comes to knowing your audience, there is always room for improvement. Say you are offering home renovation services. If you review the recordings and the sales calls, you may just be able to find out why you are losing out on leads. It could be because the sales team isn’t able to respond to the prospect questions in the right way. Weeding out those issues will mean that you are able to address real problems in the sales funnel.

Identifying Missed Opportunities

Know where the call leads come from. You might be surprised at how easily you missed out on a key demographic of your target audience. Knowing who your audience is can help you tailor better strategies towards them, and improve your business.

Plus, when it comes to designing your landing pages online, you can get insights from keyword tracking data that a good call tracking solution offers. For instance, you can see all the keywords that are driving in more leads and calls, thus discovering the success of each landing page and adjusting accordingly.

This keyword data can be useful if you are looking to segregate callers. For instance, you might see how callers respond, based on the keywords they click before they reach you. You could use this data from individual campaigns for client coaching. It’s going to help both in your PPC and search campaigns, and reduce the overall cost per lead.

You will also be able to figure out if you aren’t advertising in the most efficient way, and tinker your marketing strategies accordingly.

Conclusion

Call tracking helps improve customer retention rate and ensures that you go about business practices the right way. Armed with more data, you can get better insights about where you need to improve. It can also directly increase customer engagement and ROI.

Are you using call tracking the right way? Or, are you still looking to get started? Let us know!

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Teodora Torrendo is an investigative journalist and is a correspondent for European Union. She is based in Zurich in Switzerland and her field of work include covering human rights violations which take place in the various countries in and outside Europe. She also reports about the political situation in European Union. She has worked with some reputed companies in Europe and is currently contributing to USA News as a freelance journalist. As someone who has a Masters’ degree in Human Rights she also delivers lectures on Intercultural Management to students of Human Rights. She is also an authority on the Arab world politics and their diversity.