Sunday, June 23, 2024

An Australian Online Business & The Benefits Of Utilising Podcast Marketing

There are literally hundreds if not thousands of online businesses starting up all across Australia every single week and the reason why Australians choose to begin like this is because of the significant savings that can be made with regards to start-up costs. It is no longer a requirement to have a brick and mortar store and so there will no longer be rent and rates to pay and you may not need very many staff. It used to be the case that businesses would advertise on the older, traditional channels and so they would be using billboards and newspapers to reach out to their demographic.

That is no longer the case and now online businesses can use digital marketing and other tools like marketing podcasts to reach out to their current customers and the many potential customers that are out there. By now you should be familiar with what a podcast is but if you are not then you should know that it is an audio program that you might compare to a radio show that you listen to every single day. It all takes place however on a digital platform and there are many different kinds of podcasts out there.

This method of marketing is incredibly effective and you need to use all of the tools that are currently available to you to explore different avenues to reach new customers and to increase sales. If podcasting is quite new to you and you would like to find out more then maybe the following can help.

  • Listening while on the move – Australians are incredibly busy nowadays and they are always going somewhere coming back from someplace. People however do take their smartphones with them everywhere that they go and many like to listen to something as they go about their daily things. You can use your voice on your podcast to connect with customers and to let them know about your brand. The secret is to build relationships and not just push your products and services right in front of people’s faces.
  • It reduces your marketing expenses –Setting up a podcast is not as expensive as one might think but it always makes sense to reach out to a service provider that knows exactly what it is doing and can point you in the right direction. It is very cost-effective to maintain your podcast rather than spending money on other marketing alternatives.
  • It enhances your brand recognition – The great thing about a podcast is that people can listen to it no matter where they are and not even includeit while they are having a shower or bath. This allows you to reach out to a huge audience that you can hopefully turn into paying customers who stay with you for the long term.

It is important that you are open to the many marketing strategies and tools that are out there. You need to be creative when setting up a podcast but if you do it correctly then you can promote your brand and your business all at the same time.

Lindsey Ertz
Lindsey Ertz
Lindsey, a curious soul from NY, is a technical, business writer, and journalist. Her passion lies in crafting well-researched, data-driven content that delivers authentic information to global audiences, fostering curiosity and inspiration.

Related Articles