Thursday, June 13, 2024

All You Need to Know About Meta Tags in SEO

Meta tags are snippets of words that describe the content of the page to the search engines. Meta tags are used as descriptors which helps search engines to know about the websites and to rank them according to their description. Meta tags exist only in HTML, and they are only visible to search engines and in page source code. If you want to improve your revenue and want to grow your business then SEO agency Melbourne can help you. But Before you need to know everything about SEO.

Do Meta Tags help SEO?

Yes, meta tags help in SEO. Search engines want to provide the best experience to their users. They want to make sure that the websites satisfy searchers needs. Meta tags help with this; meta tags help by displaying the information about the site in a short and sweet easily understandable manner.

Different meta tags are used for a different matter. Some meta tags are used in the page structure, and other helps search engines to find out which part of the site is useful and which is not.

There are many meta tags for different use, and all of them are not useful in SEO.

We have picked the most important six meta tags that help you in Search Engine Optimization.

Six Meta Tags that help you in SEO:

  1. Title tag:

The title tag is one of the first things that users notice in the search results.

Your title should be clear and descriptive and not more than 55 words.

If you add a keyword with your title, it should be more helpful but don’t forget to be clear. Adding a keyword without clarity won’t help you.

  1. Description tag:

Description tag appears underneath the title tag in search results.

It is the element that determines whether searchers will click on your page or not.

  1. Header tag:

Header tags are the headings that used as the structure of your page.

The way you order your header tags shows the importance of your header tags. But you should not overuse them, having more header tags without necessity will not help you in SEO.

  1. Robots tag:

Robots meta tags provides crawlers instruction for how to crawl or web page content. While robots.txt gives bots suggestion on how to crawl in websites pages Robots tag gives more firm information on index the content of a page.

  1. Canonical tag:

If you have almost identical pages on your site or if you have syndicated content on your site, then you have to use canonical tag without experiencing duplicate content penalty.

By using the canonical tag, you can guide crawlers as to which URL counts as the main one.

  1. Alt tag:

Image optimization has become very important as it offers more opportunity to rank up in search results.

Make sure that your image is accessible for both users and search engines. It should also include text alternative to the images which will be displayed if the image doesn’t load, or it will be read out by screen reader.

Keywords can also be included if it does not harm the user satisfaction.


Meta tags are very useful to optimize and rank up your website =. Meta tags can help both search engines to improve user experience and searchers to find their search result easily. If you use Search engine optimization, then you will definitely find more revenue in your business as well as it will provide more optimized results for the users. In my opinion, you should definitely use the Meta tag to improve your SEO.

Teodora Torrendo
Teodora Torrendo
Teodora Torrendo is an investigative journalist and is a correspondent for European Union. She is based in Zurich in Switzerland and her field of work include covering human rights violations which take place in the various countries in and outside Europe. She also reports about the political situation in European Union. She has worked with some reputed companies in Europe and is currently contributing to USA News as a freelance journalist. As someone who has a Masters’ degree in Human Rights she also delivers lectures on Intercultural Management to students of Human Rights. She is also an authority on the Arab world politics and their diversity.

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