It cannot be denied that responsive or responsive web design has been gaining popularity and importance since Google announced that sensitive and optimized websites for mobile devices will experience a boost in their search engine rank in 2015.
However, the receptive design dates back for a long time. In fact, the first website with a design that adapts to different browser viewpoints was designed around 2002. Thanks to the advancement in technology and the fact that designing for the web always meant designing for a large number of sizes of screen, responsive web design was the natural result.
Since then, technology has advanced further and we have seen that more and more people turn to their smartphones and tablets to not only make calls and send messages but also to browse the news and other websites of interest. In the future, the importance of responsive web templates will surely continue, as most experts predict the continuation of high levels of mobile device use.
When you add all those things, it is clear that responsive web design is here to stay. More importantly, there are quite a few advantages of responsive web design. In this article, we will review the features and benefits of responsive web design in templatemonster. We will also show you how your website and your company can benefit from its adoption.
Advantages of responsive web design
There are many benefits of responsive web design. You can have a positive impact on your SEO, conversion rates, user experience and many other aspects of your business that contribute to your growth. These are the 5 most important features and benefits of responsive web design.
1. Improved user experience
If they find it difficult to navigate or use because they are forced to pinch and zoom constantly, they will not remain on your website.
But if your website scales and responds to the change in screen size, then visitors will have no trouble accessing menus, links, buttons or filling out forms. As a result, their user experience will be better and they will spend more time on your site.
The improved user experience and usability of the site can lead to more word of mouth recommendations and new customers for your business.
2. An increase in mobile traffic
Statistics show that, in the last quarter of 2017, almost 52% of all global web traffic originated from mobile devices. That represents more than half of all Internet traffic and shows that you cannot afford to give up responsive web design.
implement a responsive design and compare the two numbers. Once your website adapts to the width of the graphic window, you will notice an increase in mobile visits and more time on the site by those same visitors.
3. Faster web development
Not long ago, a common practice involved making a separate mobile version of your site that was served when smaller screen size was detected. Another drawback of the version of a website for mobile devices is that they cost more because the developer must create two websites instead of one. Here is the best site with the best prices https://www.templatemonster.com/.
4. Easier maintenance
Directly linked to the previous point it is easier to maintain the website.
With two versions of your website, your staff or your development team must divide the time and resources in the administration of two websites. With a responsive website, your staff can spend less time on maintenance and concentrate on more important tasks, such as marketing, A / B testing, customer service, product or content development, and more.
5. No penalty for duplicate content
Another point to keep in mind with two versions of your website is the fact that you are basically creating duplicate content. While search engines become smarter every day, they must still understand which version of the website is most important. If you use a mobile version of your site, your content will remain the same even if the URL is different.
This can cause both versions of your website to have a lower search engine ranking because search engines will not know what content is relevant.
If you want the two versions of your site to have a good ranking, you must create two independent SEO strategies and campaigns and invest much more money in the production of original and unique content for your desktop and mobile version of your site.
Since having two different SEO strategies requires too much time and money, most website owners resort to using a canonical tag on their mobile website that points to the desktop version. As a result, most mobile websites are not ranked at all in search engines.
With a responsive website, all previous headaches can be successfully avoided. If you had any doubts about the importance of responsive web design, this should help ease them.