The existence of social media is a boon for businesses because this is where you find a reliable community for sales growth. It is the platform where you can connect with your target audience and maintain the trust for a long-lasting customer relationship.
Social Media platforms work like an emphatic marketing tool where you can utilize a broad array of features to represent your content in different ways. Facebook and Snapchat are one of those options where you can run a marketing campaign to get results, but Instagram has effectively surpassed these platforms in recent years.
Instagram was launched in 2010 as a video and photo-sharing social networking site and is now owned by Facebook. No one could imagine at that time that it would be the largest source of generating sales leads for numerous businesses.
Whether you are offering a customized product range or delivering services right at your customers’ doorsteps; Instagram can bestow thousands of opportunities for creating an active online presence so your target viewers will remember you.
Why Is Instagram More Popular Than Other Social Networking Platforms?
In the marketing arena, the text is considered to be the least powerful type of content. One can attain the proper attention of a potential consumer only with the help of a graphic image or a short informative video. While almost every social media site offers image and video-sharing options; none of them can be compared with the highly customized interface and the number of tools offered on Instagram.
Instagram has an option for story sharing where you can post an image or a 15-second video with the audience, and it doesn’t have to stick to your page wall or your profile. People often use this Instagram video editor option for posting short videos.
Although, your viewers can watch a similar story whenever you want after applying some setting changes. This convenient option is merely available on other portals, and therefore marketing professionals are keenly following Instagram for effective promotion campaigns.
You just need to modify your business page according to the type of customers you want to target on Instagram. Specific profile changes along with category specifications will increase your chances for improved searchability over the platform.
Apart from this, there are many other techniques that you can apply to use the story feature of Instagram for boosting your business. Here’s how you can use Instagram stories for successful social media campaigns:
Create A Searchable Page For Your Customers
If you are about to commence Instagram campaigning for your business, then you can start by creating an attractive page that can receive followers. If you already own a page with no significant followers, then you must consider a serious profile makeover for your page.
Besides this, you must optimize the information you want to add on your page because optimization is the only possible way that can drive actual results. Don’t hesitate to openly mention the products you offer at a cost-effective price range.
Develop A Visual Identity That Reflects The Core Of Your Business
When you are managing an Instagram page, you need to maintain your presence on the social networking site through fascinating graphics and attention-grabbing visuals. Just make sure that you don’t go overboard with the colour palette because relatability is also an essential facet of social media marketing.
Your profile picture and cover must reflect on the basic idea of your business. A customer doesn’t have to read through the plethora of text to understand your business. One can identify your products and service just by catching a glimpse of your Instagram page.
Collaborate With Niche Influencers
Various social media sites are flooded with popular influencers who are followed by thousands of users. Interestingly, Instagram is the best place to find a suitable influencer because this platform offers the maximum revenue to influencers for business promotion campaigns.
If you are running a marketing campaign online, you can consider collaborating with an influencer from your niche. This way, you will easily find your target community without splurging on paid advertisements.
Always Post Goal-Specific Content
Goal-specific posts easily receive views on social networking sites because the content is often optimized in such posts. If you are representing a new product range, then create a slideshow of those products.
You can introduce your service details using a situation so users can relate. Moreover, you can create a short video for the Instagram story and post it with a straight-forward message. You can use an online tool for promo video templates and create an Instagram story with a unique intro at the beginning.
Social media marketing is not just about raising higher numbers in sales but also about maintaining an active relationship with the consumers. Even though a business can find its customers anywhere, social media strategy is the only possible way to build a reliability factor and let your customers know about your services and products.