The best way to get noticed in such a competitive business world is to blow your own trumpet. That involves improving visibility through social media posts, sponsoring local events, or running ad campaigns on local radio and TV.
Since these can cost a pretty penny, consider taking a loan, like a merchant cash advance, as it will improve brand visibility and lead to increased sales. Here’s a guide on search engine optimization (SEO), technology, and financing that can boost the local visibility of your business.
What does increased visibility mean?
Increased visibility refers to improving how well your target audience can find your brand or business. It can also mean the process of enhancing the presence of your brand and products in your customers’ environment.
Visibility is important for a small local business
Nothing will create a better first impression of your brand to a target audience than dropping a tastefully made and perfectly-timed ad. An ad that demonstrates the quality of your products or professional services scores highly in the first impressions department.
Visibility is excellent for top-of-mind awareness. This refers to the first brand that comes to consumers’ minds when they think of a service or product. What’s the first company you think of when asked about fast food? Or soft drink? Those two organizations score highly in top-of-mind awareness.
This is vital for business because it builds brand loyalty, with new and existing customers more likely to use your present and future goods because of brand and product loyalty.
Visibility keeps your customers up to date with your business. Whether it’s a change of location or a new service launch, visibility keeps them abreast of the latest news.
Whatever the initial goal of a visibility campaign, the end game is increased revenue. Improved visibility usually leads to increased sales and better profit margins.
Easy strategies that every business should do to increase their visibility
Social media marketing
According to Statista, 3.6 billion people used social media in 2020. That’s a healthy market to target, considering social media has no national boundaries. An appropriate hashtag here and a viral post there should get your potential audience hooked.
Make your website rank higher in search results pages by using strategies that optimize it for search engines. That will increase your brand’s visibility and maximize online reach, leading to increased website traffic.
Increase visibility by sponsoring events where many people gather, especially if it’s a local event. It could be a charity or community event–anywhere you can slap your logo in front of an audience. If the entry price is too prohibitive, consider taking on a merchant cash advance loan.
Word of mouth, reviews, and referrals
It’s one of the most effective yet criminally underrated tactics. What’s more, this free advertising works a charm in a small community. When people give positive feedback or refer people to your business, it’s likely to be more visible as customer testimonials and referrals create trust in prospective customers.
Digital tips to increase the visibility of your business
Involves using SEO tactics to improve visibility, such as:
- Promote local websites
- Use relevant short and long-tail keywords
- SEO tools in e-commerce platforms, including keyword linking
- Publishing regular and engaging content on social media and website blog
- Include exciting content in your articles, such as viral videos and memes
- Engage followers on social sites
- Improve your content for ranking, such as meta and header tags, and inbound and outbound links
- Use analytics to monitor online activity
- Analyze your competitor’s online presence and try to match them
What business needs to boost their visibility (ideas of investment)
First, build a website and use it to create your signature online presence, solidify your online identity, and as your centralized business information center.
Increase your social media presence, but not just any platform–you have to know which social sites your audience frequents. For example, if you deal with company execs, then LinkedIn should be your key platform. If you appeal to the younger audience, try TikTok.
Content is king still rings true as valuable content that educates your clients is a goldmine. Turbo-charge that effort by guest blogging or marketing the content to your social sites.
Reach out to local businesses and residents and learn what they need. That way, you inform them of your presence and how you can solve their issues. If not, get back to the drawing board to tailor your services to meet their needs.
Once you try the above tactics, analyze the response. If one of them is working for you, don’t fix what’s not broken–keep tweaking and milking it for what it’s worth.
The only way to stay relevant in a crowded field is to improve your business visibility. This is especially important for small businesses that need to establish a foothold in their areas of operations.
For best results, utilize local SEO, social media marketing and sponsor local events. Network with other local businesses and use web analytic tools to monitor the effectiveness of your visibility campaign efforts.
Visit Camino Financial today for help in securing an affordable business merchant cash advance loan that will turbo-charge your ad campaigns.