A well-designed and visually-attractive business card can help you convey the necessary information about your products and services interactively. In addition, these cards serve as an essential business promotion tool through which you can directly reach out to your prospective clients and customers.
Such digitally-made business cards can be stored permanently on your computer or PC. Thus, you need not worry about getting these cards physically lost or torn. Usually, you can use these cards along with your smartphone.
According to the New York-based Market Watch, a Dow Jones company, the projected size of the digital card market is likely to be US$ 33 million by 2028. Furthermore, it is likely to grow at a CAGR of 9.9% during the 2022-2028 period.
There’s no doubt e-business card is the future and going to play a crucial role in establishing a long-term rapport between a firm and its employees, vendors, and key stakeholders.
Here are some key points on how digital cards can help create a long-term relationship between a firm and its vendors or associates.
Best Database: Most sales companies keep a live database of suppliers of different goods and services. They can contact you when they need your services or supplies of goods by shuffling through the database. Using e-cards, you can easily have a database repository with updated information.
Easy Categorization: E-Card categorization is another way that can facilitate you to maintain a long-lasting relationship with a buyer.
Often the digital cards are segregated as per their product and service profiles. If you have mailed your digital card to some company, the company management will put your company on the list of suppliers of a particular product or service.
Beneficial for Digital Marketing: When you’re using a digital business card, you can also go ahead with your firm’s digital marketing strategy for brand promotion. On promotional campaigns, you can highlight the USPs of your goods and services.
No Storage Problem: Traditionally, cardholders are used to keep physical copies of business cards. They have to be stacked when the number of such cards grows. As a result, they occupy space in your office. Hence, it can create storage problems. With e-cards, you don’t have to face this problem.
View Cards with the Click of a Mouse: One of the major benefits of digital cards is that you can view them with the click of the mouse. If you have stored the physically printed carts in your cardholder, you must search for a particular card. It consumes time. However, you can know this simply by the click of the mouse. Just feed the name of the company, and the card will appear.
Digital business cards are fast replacing the physical copies of cards as they give you cost benefits.
Top Reasons Why Digital Business Cards Are Replacing Physical Cards
Printing Cost is Saved: You don’t have to pay money to print the cards. Multi-colored card printing is quite costly. If you are resorting to e-cards, they can be designed in multi-colors and you have to pay far less price for it.
No Recurring Expenses: Physical copies of cards involve recurring expenses as you have to print them once your card box is exhausted. Your ecards, however, involve just a one-time payment in designing. They are digital. As a result, they are not going to exhaust like the hard copies. You just pay once.
No Need to Carry Card Holder: You often forget to carry the card container when you visit another businessman. Besides, the card container often falls from your pocket. With e-cards, you don’t have any such problems. If you lose your card container, you lose money as you have to reprint.
The e-business cards or digital cards started gaining popularity among business folk around 2019 due to the outbreak of COVID-19. At that time, business people avoided physical contact by hand. But the business cards had to be exchanged, in any way. But how? People invented a unique way to digitally transmit their business cards through email, SMS, and WhatsApp to find an answer to this question.
And it worked wonderfully as more and more people adopted this means to avoid physical contact yet continue to maintain their business relations. So today, it has become a neo-normal.