Monday, May 20, 2024

How Can You Use Instagram to Grow Your Health & Wellness Business?

With more than a billion monthly users & countless advertising options, Instagram could be a great digital platform for fitness & wellbeing firms. Several health and wellness companies have used Instagram to expand their audiences, raise brand awareness, and increase sales.


Consider your target audience and how they are using Instagram before going all-in on Instagram. Do your ideal clients spend a lot of time on Instagram? Or are they more inclined to use other social media platforms? Are your ideal clients seeking amusement, inspiration, learning, or anything else on Instagram?

The difficulty is that more and more businesses rely on an out-of-date marketing strategy, so their Twitter or Facebook pages are mostly utilized for public communication and customer service. At the same time, Slack is flooded with project-related discussions. Employee-focused communications are rarely mentioned, leave alone the marketing of promotion programs or the encouragement of health-related dialogues.

Forward-thinking businesses, on the other hand, see social media as a crucial tool for increasing participation in their health programs. Here are some creative methods to use social skills to increase employee health participation in your firm.

Choose the Right Hashtags

Using the right hashtags can help you reach a much larger audience. There can be someone who can access your images when looking for a certain hashtag if you have a public Instagram profile, whether or not they follow you directly (yet!).

You can use up to 30 hashtags on Instagram right now. We recommend using all 30; however, make sure they’re relevant to attracting those who are more inclined to become your ideal customer.

Choosing hashtags takes some practice and trial and error. The excellent thing is that although you start entering hashtags, a list of related hashtags (along with their popularity) appears. We suggest using hashtags with many posts, but not too many. To get more engagement on your posts you can buy Instagram comments.

Quotes and Text-Based Content

Inspirational and message-based texts will prove to be very helpful if you’re out of post ideas and need to keep your audience engaged. In this scenario, what you publish does not seem to be relevant to your sector, but it should be something that your audience can connect to avoid appearing strange.

Plan your feeds

Everyone who accesses your account will see the photographs that you publish to your news thread. Maintain your feed postings and make them consistent, uncluttered, and aligned with your visual branding as a rule of the thumb. Your company’s logo, colors, typefaces, and artwork should all be consistent and easy to understand at first look.

Instagram Stories, but on the other side, are only visible for 24 hours until they vanish. These Stories are frequently used by brands to promote more personalized and spur-of-the-moment content and to reshare content from their fans. The advantage of adopting Stories is that your consumers will feel more engaged and valued members of this organization.

You could utilize Stories to provide behind-the-scenes material, and that you can freely publish your clients’ posts without bothering about whether or not they reflect your Instagram feed’s aesthetic brand recognition.

Lindsey Ertz
Lindsey Ertz
Lindsey, a curious soul from NY, is a technical, business writer, and journalist. Her passion lies in crafting well-researched, data-driven content that delivers authentic information to global audiences, fostering curiosity and inspiration.

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