Guide to Use Google Custom Search Engine for Better SEO

Are you new to using Google custom Search engine? Initially, it might a bit difficult to get started. However, with the time you would learn how it works. This is an efficient tool that helps you reach your audience and stay ahead of your competitors.

For beginners, the Google custom search engine is a search panel that one can add to a website to enable users to search for their desired information within seconds. If you are willing to know how to add it, refer to Expertrec. By optimizing your google engine search, you keep a check on your competitors. Google custom search engine is your personalized search engine that comes up with results that are relevant to your site’s contents.

What is Google’s custom search engine?

Google search or Google custom Search engine is a web engine search developed by Google LLC. As we all know, Google is the most popularly used global search engine in recent times.

Google search provides options to customise the results as per the choice of users. People can customise searches by specifying, including, or excluding search behaviour. Google search engine has been successful in offering interactive experiences to users such as conveying the weather’s conditions, currency, time conversions, package training, etc.

How to use the Google Custom Search engine for improved SEO?

If you are willing to know about the best practices that help optimise your Google custom Search engine, follow the ways mentioned below.

  • Upload relevant contents

Usually, when it comes to searching, people use natural, fluid languages. People use commonly used terms rather than searching in a sophisticated language. Always think about how are users likely to search for content that you publish. Include such keywords in your content. The more the keywords, the more are the chances of your content appearing in search results.

  • Page titles must be accurate and unique

Whenever people look for links and websites, the page’s title is the first thing they notice. The title helps them understand if your website has the necessary information they are looking for. So, make sure every page on your site contains a title, with keywords stuffed. Every page should have different titles.

  • Create Well-structured URLs

URLs also reflect what your website is about. So building a descriptive URL that reflects the contents of your site is important. Use hyphens in between words. Do not use underscore instead.

  • Use Your Site’s Search Terms as Content Keywords

Using Google Analytics, you can track what terms are people using to visit content on your site. Google Analytics is an efficient tool that enables you to know what kind of content are users looking for. Accordingly, you must incorporate keywords in your content. Add the most used words in your content, so that every time users search with those words, your website’s link shows up.

All the above information provided is expected to be useful to add google custom search to website. Users should also be mindful about using anchor texts in their contents. It’s important for both SEO optimization and accessibility. Vague texts are click here or learn more has nothing to do with optimising your search engine results.

 

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