As the internet and its many complicated systems connect web users all around the world, the amounts of constantly transmitted information are so large it becomes impossible to keep track of everything. Thankfully, we have massive storage systems and constant improvements in hardware to improve communication, usage, and analysis of data stored on the web.
Because sophisticated IT and telecommunications tools do most of the heavy lifting for us, the amount of available data can be overwhelming. That is why, just as we use efficient hardware and software to store and transmit information, the same tools can be utilized for extraction and analysis. When everything on the internet happens so fast, we need technical assistance to modernize and automate every interaction.
Web scrapers have become one of the most popular tools used by casual browsers and experienced data analysts. By automating the extraction on the web, internet users can find great deals for products, learn about the decisions of competitors, and make the necessary adjustments faster through the power of automated aggregation and swift analysis.
Every aspect of the digital business environment can be improved with automation. Today, we will laser focus on the benefits of web scraping in digital marketing for the efficient and necessary discovery of micro-influencers – charismatic public figures and content creators eager to transform their hobbies and interests into a profitable profession. Finding influencers whose activities are associated with the niche of your company or private venture will result in a well-targeted, precise investment that will pay dividends for both parties.
By utilizing data scraping on the biggest social media networks, you will discover connections and people for advertising. For example, an experienced company with a respectable social media presence will use a data scraper with an Instagram proxy to get an organized data set of suitable micro-influencers without triggering bot detection algorithms. To learn more about anonymity guaranteed by an Instagram proxy, visit Smarproxy – a veteran in the digital security market with informative articles about privacy on social media platforms. For now, let’s learn about web scraping to discover micro-influencers.
Choosing a tool for data scraping
If you are eager to learn about automated data extraction, you can start by coding your web scrapers with Python or other suitable programming languages. However, we recommend practising on Wikipedia and other popular targets before moving to well-guarded social media networks.
When scraping a large platform without prior experience, you will have to learn about proxy servers to make sure your IP address does not get banned. If by then you will have a sufficient bot for social media scraping, it will likely get caught once or twice, and you do not want that happening during connections with your main IP address.
For interested parties who do not have the time to build their scraper and look for quick results, you can find no-code scrapers and crawlers that ensure an efficient extraction and analysis of information from targeted websites. Even better, with sophisticated tools and support from platforms such as Octoparse, you can get an all-in-one tool that will ensure consistent rotation of IP addresses, options for parallel connections and scalability, extraction scheduling, and no need to worry about hardware. With the help of data science experts, you can start extracting information about the most relevant influencers with the most effective, multifunctional tools on the market.
How to find the best micro-influencers?
Having a strong presence and interactive content on your social media page will help you hit the ground running and improve digital marketing on other fronts at the same time. If you have followers or subscribers that follow and interact with your content, you can escape your client base to find which popular influencers and pages they follow for more information on the market, affiliated companies, and products.
If your business is starting its conquest of social media, you can find the most successful influencers on the market and look for smaller fish among their following. Make sure that the content on their pages and channel is good, authentic, and attracts real user engagement. If your company is satisfied with the quality of an offered product, choosing a micro-influencer expert for a marketing deal will guarantee an influx of new customers.
There are multiple ways to find micro-influencers for your brand, and it all depends on how many you’re looking to work with. If you want a couple of them now and then, you can find them manually; but if you’re looking for a steady number each month, you should consider automation.
Web scraping and other automation tools are breaking the previously imagined levels of convenience and efficiency. With the help of micro-influencers and interactions on social media networks, your business can ditch television, radio, and other old-school forms of advertisement that cost a lot but do not offer effective results. While micro-influencer marketing should not be your only approach to advertisement, it will help attract genuinely interested clients which may become recurring clients in the near future. Just by supporting beloved content and up-and-coming content creators, your advertisement will receive more interest, love, and engagement from a targeted fanbase to whom your product or service will be relevant.