Geotagging means linking geographical locations to your photos, videos, social media content, or website. It helps in SEO and search engine such as Google or Bing the location of a website or an image. With the rapidly changing Google algorithm as well as its analytics, it is essential to geotagging your images and website content together with keywords (KWs) to boost your targeted traffic.
According to an article published in Forbes, image tagging also benefits a brand’s social media marketing. Before you start, you must start research the best KWs relevant to your brand. Include these search phrases in the name of your image files.
In this article, we will talk about the ways of geotagging your images for best results. Read on to learn more.
Correct file size, compression, and formats
You need to ensure that your image has the right specification, formats like jpg or mpg. If your image file size is heavy, you need to compress the same and upload it with sites such as compressor.io. These sites are free to use. Remember large size visuals will make your website slow, implying that your web pages will load very slowly.
You need to use 100 kb for images, if feasible. You can also compress videos and ensure that you use not more than three MB for each video. You can free sites for video compression.
Activate GPS for images
These days, all smartphones have GPS and so, ensure that when you take photos, they all are GPS-enabled. It helps in adding the location of the images automatically as well as the geographical coordinates to your photos. If you have more questions related to geotagging, consult with any GeoTag Images professional.
Placement of an image
Usually, the human eyes are made to read from left to right. Therefore, putting your image on the left-hand side of your web page will grab the attention of more readers and make them hooked to your website.
Upload images on relevant pages
Is it necessary to upload geotags on every page of your site? The answer is a resounding no. You will need to upload geotagged images solely on the relevant web pages like your home, contact, or testimonial page. These are pages where your prospects will connect with your business through photos or images.
It means an alternative copy for your images that help Google to locate your visuals. It will add up in form of HTML to your image and essential for search engine optimization. Let us explain this point with the help of a suitable example. For instance, when you store a picture on your phone, it usually gets stored in a random format such as 04215.jpg. Then, if you post this picture without adding an Alt-tag text, Google or Bing will not recognize the same. Again, if you have an image of a castor oil bottle, the appropriate Alt-tag will help search engines what the visual is about or what it means.
It is best to use geotags in your website images to improve your local SEO. Locating and recognizing a business in a specific place helps in improving sales to a considerable extent.