Friday, June 14, 2024

Apple Temporarily Suspends Gambling ads in the App Store

Recently, users of the App Store began to notice that the tab “You may like” began to display not real recommendations but ads, and they were not always correct. Regardless of the user’s age, ads for online casinos or adult entertainment were often displayed. Ad banners urged users to register and receive bonuses or advertised casino aggregators like where users can find no deposit bonuses and other info.

Visitors to the App Store often associate intrusive ads with the apps they have purchased and therefore leave negative feedback for developers. This prompted many game studios to take swift action, posting their displeasure on Twitter and other social networks.

Developers whose pages display ads have no control over their content. That’s why there might be ads for gambling, adult apps, or ads for their direct competitors.

The news quickly reached Apple management, and as a result, it was decided to suspend the display of such ads in the AppStore. Such wording caused a wave of indignation among users, who understood that the ads were shown not due to a mistake but in accordance with the corporation’s internal rules.

All this will surely leave a negative imprint on Apple’s activities in 2023, as the company planned to increase its financial performance at the expense of displaying ads in other services: Maps, Podcasts, and Books.

The ads themselves do not have any negative effects, but many believe that Apple should strictly monitor what messages are shown to users in this block. Especially since the company positions its services as safe as possible, and minors often got gambling ads.

Lindsey Ertz
Lindsey Ertz
Lindsey, a curious soul from NY, is a technical, business writer, and journalist. Her passion lies in crafting well-researched, data-driven content that delivers authentic information to global audiences, fostering curiosity and inspiration.

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