Wednesday, July 17, 2024

6 Best Places To Sell Your Antique Jewelry Online

Are you looking to sell your antique jewelry and make some extra cash? With the rise of online marketplaces, it’s easier than ever to sell your precious pieces to interested buyers around the world. However, navigating the online world of antique jewelry sales can be a daunting task, especially for first-time sellers. In this comprehensive guide, we’ll explore some of the best platforms for selling antique jewelry online, as well as tips and tricks to help you get the most out of your sale.

  1. Reigning Jewels

Reigning Jewels is an online jewelry store based in Houston, Texas, specializing in buying and selling high-quality antique jewelry, estate jewelry, and Rolex watches. Their team of experienced professionals can help you appraise your antique jewelry and provide a fair market value. With a strong online presence and a reputation for excellent customer service, Reigning Jewels is a reliable option for selling your antique jewelry.

To sell your jewelry with Reigning Jewels, you can schedule an appointment at their Houston showroom or submit an online form with a description and photos of your items. The team will evaluate your pieces and provide you with a competitive offer. If you accept the offer, they will arrange for a secure and insured shipping process, ensuring that your jewelry reaches them safely.

  1. eBay

As one of the largest online marketplaces, eBay is an obvious choice for selling your antique jewelry. With millions of active users, eBay provides a massive audience for your items, increasing the likelihood of finding an interested buyer. Sellers can list items with a fixed price or use the auction format to potentially get a higher final sale price.

However, eBay does come with some drawbacks. First, you’ll need to contend with listing fees and final value fees, which can eat into your profits. Additionally, the platform is highly competitive, meaning you’ll need to spend time creating compelling listings with high-quality photos and detailed descriptions to stand out from the competition.

  1. Etsy

Etsy is a popular online marketplace for handmade and vintage items, making it a great platform for selling antique jewelry. The platform has a dedicated user base looking specifically for unique and one-of-a-kind items, which can work in your favor as a seller. Etsy also offers lower fees compared to eBay, making it a more cost-effective option for sellers.

However, like eBay, Etsy is a competitive marketplace, and you’ll need to put in effort to create eye-catching listings and promote your shop. Additionally, Etsy primarily focuses on handmade and vintage items, so if your antique jewelry doesn’t fit into these categories, it may not be the best platform for your items.

  1. Ruby Lane

Ruby Lane is a curated online marketplace specializing in antiques, vintage collectibles, and jewelry. As a niche platform, Ruby Lane attracts a more targeted audience of antique enthusiasts, which can be beneficial for sellers looking to reach serious buyers. Unlike eBay and Etsy, Ruby Lane does not charge listing fees or commissions on sales, making it a more cost-effective option for sellers.

However, Ruby Lane does charge a monthly maintenance fee for your shop, which can be a deterrent for some sellers. Additionally, the platform has strict guidelines for items that can be listed, so it may not be suitable for sellers with a diverse range of antique jewelry.

  1. Online Auction Houses

Selling your antique jewelry through an online auction house can be an excellent option for those looking to reach a global audience of collectors and enthusiasts. Some well-known auction houses, such as Christie’s, Sotheby’s, and Heritage Auctions, offer online bidding and timed auctions, allowing you to sell your items to the highest bidder.

However, selling through an auction house typically comes with higher fees and commissions compared to other online platforms. Additionally, the process can be more time-consuming, as you’ll need to consign your items and wait for a suitable auction date.

  1. Social Media

Social media platforms, such as Facebook Marketplace and Instagram, can also be effective platforms for selling your antique jewelry. With a vast user base, these platforms can help you reach a wide audience, increasing your chances of finding an interested buyer.

However, selling on social media does come with its challenges. You’ll need to create engaging content and promote your items to attract potential buyers. Additionally, you’ll need to handle all communication and transactions yourself, which can be time-consuming and may require a certain level of trust between you and the buyer.

Tips for Selling Your Antique Jewelry Online

Regardless of the platform you choose, there are several key tips to keep in mind when selling your antique jewelry online:

  1. Research the market: Take the time to research the current market value of your items, as well as similar pieces that have sold recently. This will help you price your items competitively and attract potential buyers.
  2. Take high-quality photos: Clear and detailed photos are essential for showcasing your antique jewelry and convincing potential buyers of its value. Make sure to use good lighting and capture all angles of the piece.
  3. Write detailed descriptions: Provide as much information as possible about your antique jewelry, including its age, materials, and any unique features or history. This will help potential buyers understand the value of your items and make an informed decision.
  4. Be prepared to negotiate: Buyers may try to negotiate the price of your items, so be prepared to engage in a dialogue and potentially adjust your asking price.
  5. Package your items securely: Ensure that your antique jewelry is packaged securely and insured during shipping to protect both you and the buyer from any potential damage or loss.


Selling your antique jewelry online can be a rewarding and profitable experience if you take the time to research the market, choose the right platform, and create compelling listings. By following the tips and advice outlined in this guide, you’ll be well on your way to finding the perfect buyer for your precious pieces and getting the most out of your sale

Lindsey Ertz
Lindsey Ertz
Lindsey, a curious soul from NY, is a technical, business writer, and journalist. Her passion lies in crafting well-researched, data-driven content that delivers authentic information to global audiences, fostering curiosity and inspiration.

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