If you run a business specializing in CBD, then you already know how competitive the field can be. The CBD market is booming as more people look for natural and holistic ways to live their lives, and it doesn’t show much sign of slowing down. In fact, some estimates say that, in as little as three years, the market may reach a $20 billion valuation. Obviously, if you’re going to cash in on the CBD market, you need to have a group of customers who come to you instead of your competitors. This is where marketing comes in. Keep reading for five marketing ideas to help promote your CBD brand.
- Meet customers where they are.
If you want to sell to customers online—and you should—then it’s important to meet them where they are. If ecommerce and online retail are your main ways to sell to shoppers, then it makes sense to advertise to these potential buyers online, too. Marketing your ecommerce platform using carousel ads on Facebook or display ads with search engines like Google is a great way to drive customers to your ecommerce business since they’re already online.
- Leverage testimonials and reviews.
Sometimes, customers need to know how you stack up against other brands of CBD, especially when it comes to your customer experience and product value. This is where testimonials and reviews can help bolster interest in your CBD products. A website or blog like CBD Nerds can offer you great pull quotes for your marketing materials, enticing customers. You can learn more about CBD Nerds and their product reviews of CBD gummies, CBD oils, and more at cbdnerds.com.
- Consider the unboxing experience.
When you purchase a product from a company like Apple, even the unboxing experience forms how you feel about their products. When it comes to e-commerce packaging, you can consider all sorts of ways to make the unboxing experience more unique as a brand owner. Maybe you include stickers or tissue paper, or perhaps you use sustainable packaging that mirrors your values as a CBD brand. When people take photos or review the unboxing experience, this is a form of organic marketing you can’t get any other way, so it makes sense to look into ecommerce packaging solutions for your CBD business.
- Attract repeat buyers with email.
Email is an incredibly cost-effective way to get more clicks and drive repeat purchases to your CBD site. Once you start to form a database of customers who have opted in to email delivery, you can continue to market to these buyers to encourage repeat purchases. Whether you decide to run special promotions just to repeat buyers or are just interested in marketing a new flavor of CBD or CBD product, email is an inexpensive way to drive a high return on investment. Especially in the ecommerce industry, email is a key way to reach customers.
- Offer deals like free shipments to entice potential buyers.
When it comes to a product like CBD, sometimes customers need to experience it themselves in order to become repeat buyers. Especially since the Food and Drug Administration (FDA) hasn’t issued much guidance or regulation on CBD products, and since everyone will digest and feel its effects differently, there can be some friction for potential buyers. One of the common options in this sort of scenario is to offer a perk like free shipping in order to entice a buyer to make a purchase. Once a customer has seen how cannabinoids fit into their lifestyle, they’re more likely to buy from you again. Thus, as a brand owner, it makes sense to offer deals on your gummies and oils for first-time orders.