Thursday, June 13, 2024

3D product modeling for the furniture business

Furniture businesses always wanted high-quality content for display, furniture marketing, and promo. But many different types of high-quality images are required for successful promo campaigns. Product photography was used to get images of the new products to let the buyers know what is available in the market.

But for this, companies spend a lot of money in producing a prototype, and if it is not appreciated in the market, their investment may go waste. That is why, nowadays, there is technology in the market allowing 3D product modeling which effectively recreates 3D models of furniture with literally photorealistic quality and allows their use in lifestyle 3D rendering, product silos, beauty shots, cutouts, and bird views.

Thus, many furniture businesses, have now opted for 3D product modeling and rendering, the result is outstanding. Most of the furniture brands have shifted their focus to 3D.

See below how 3D product modeling is helping furniture businesses.

  1. Increase Click-Through Rate 

Tech-savvy assets and the highest visual quality are a must for online advertising. To outcompete other furniture companies for clicks, marketers use new advertising ways and different types of digital advertisement. 3D modeling companies serve to create an attractive variety of digital advertising materials and attract the attention of the targeted audience.

Moreover, 3D modeling provides photorealistic lifestyle rendering, entertaining 3D furniture animations, or immersive VR panoramas to be used in pop-ups, banners, and brochures.

  1. Improve Ecommerce Customer Experience

3D modeling lets you observe a given product with all aspects and views. Customers don’t need to go to physical shops when they have the option to have an online experience. 3D models help to create 360 views and VR/AR that help online users to check out the desired furniture while staying at home.

  1. Test the Market Demand 

These days, furniture businesses and manufacturers are not compelled to take the risk to produce and display new products that might fail to get enough demand in the market. While, in past, companies have to produce new products and spend a huge budget to create and display high-quality prototypes.

To save companies from such risks, 3D modeling companies are there to help produce new design images for testing their demand in the market. Marketers now get pre-orders using product CGI images and check the outcomes. If they get enough pre-orders, they know that their newly launched product will go successful.

  1. Open Email Newsletter 

There are many new effective strategies to help you in marketing. One of those is creating an email newsletter. Furniture companies can use alluring visual content as actual marketing treasure. 3D modeling companies provide an excellent solution to have versatile, high-quality images of the product.

Ideal lighting, camera clicks with perfect views and the right ambiance of 3D visualization pieces are the things to open up a newsletter. If a business can produce more content of marketing emails, it will be appealing for its subscribers and there will be more chances to start an online store in addition to their newsletter opening.


For effective promo campaigns and marketing of furniture, high quality images are required. For this purpose, they used to spend too much on product prototypes and photography for display and advertisement to drive customers. But nowadays, most businesses have shifted their focus to 3D product modeling – an advanced approach.

Lindsey Ertz
Lindsey Ertz
Lindsey, a curious soul from NY, is a technical, business writer, and journalist. Her passion lies in crafting well-researched, data-driven content that delivers authentic information to global audiences, fostering curiosity and inspiration.

Related Articles