Some of you might have guessed, now it is confirmed scientifically: its President, Donald Trump is many Americans embarrassing. This is the result of an analysis of about 130,000 Twitter messages.

“After the Trumps took office, the number of messages, in which “embarrassment” (dt.: Embarrassment) increased by about 45 percent,” said Frieder Paulus, psychologist at the University of Lübeck, Germany, and lead author of the study.

The researchers examined Twitter messages from the USA from the period from June 2015 to June 2017 to the term “embarrassment”. “It is particularly significant rashes it is said, was in connection with the controversial performances and Statements of Trumps as the debate with Hillary Clinton (October 2016), the handshake is refused at the visit by Angela Merkel (in March 2017), or his behavior during the Nato summit in may 2017, when he jostled the Montenegrin Prime Minister Dusko Markovic aside,” Paul.

in addition to the connection between the terms “Trump” and “embarrassment,” there is also an on – the- weaker – between Trump and words like “disgust”, “shame” and “anger” (dt: disgust, shame, and Anger) in the case of the Twitter messages, according to the researchers. If people used these words, was, therefore, the probability is higher that you tweeted about Trump.

As the reason, scientists suspect the General change in the political climate. To discuss “rather than political programs, stronger emotional reactions in the population,” said Paul. It could be for Trump is actually a means to an end, to violate the political or social norms.

The lübeck Team worked for the journal “Frontiers in Communication,” presented the study with scientists from Michigan State University in East Lansing and the Goethe-University of Frankfurt am Main.


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Teodora Torrendo is an investigative journalist and is a correspondent for European Union. She is based in Zurich in Switzerland and her field of work include covering human rights violations which take place in the various countries in and outside Europe. She also reports about the political situation in European Union. She has worked with some reputed companies in Europe and is currently contributing to USA News as a freelance journalist. As someone who has a Masters’ degree in Human Rights she also delivers lectures on Intercultural Management to students of Human Rights. She is also an authority on the Arab world politics and their diversity.


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