The company reports this on Twitter. Hiding likes should reduce the ‘competitive’ aspect of Instagram. Because that competition ensures that Instagram could potentially be harmful to mental health, especially for young people.
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The global test indicates that previous experiments in Japan, the United States, Italy, New Zealand, Australia, Ireland, Brazil, and Canada are considered successful. Instagram does think about a possible replacement of likes, specifically aimed at influencers and makers.
On Tuesday it became clear that the platform is also working on a new function, called Reels. Reels have to make the immensely popular TikTok forget.
Starting today, we’re expanding our test of private like counts globally. If you’re in the test, you’ll no longer see the total number of likes and views on photos and videos posted to Feed unless they’re your own. pic.twitter.com/DztSH0xiq2
— Instagram (@instagram) November 14, 2019
