beer dick? The answer to this question is to get the consumer in the future, on the label of the beer bottle.
Because the Breweries want to in the future be provided, voluntarily, all Beers and mixed beer beverages with calorie information, such as the German brewers ‘ Association and the Association of Private Breweries in Germany reported on Friday.
so Far, the beer drinker is looking for this information, often in vain. The brewers pushed at the same time, the wine and follow the liquor industry.
Background: Previously, alcoholic beverages in the EU and no nutritional information. However, the EU Commission urges for years on a voluntary marking by the manufacturer. Also, the majority of consumers. According to a survey by the opinion research Institute INSA on behalf of the brewers Association would welcome the 52 percent of the German consumers, if, in the future, on all alcoholic beverages such as beer, wine or Whisky would be to find the calorie information on the label.
the chief Executive of the brewers Association, Holger Eichele, the step, therefore, is simply: “the average supermarket today has more than 12,000 products in its portfolio. Almost all of them have calorie information on the packaging. Only in the case of alcoholic beverages, the customer is still in vain then. This is not for many consumers to understand. You can expect this information in the meantime.”
The brewers have nothing to hide, – said Eichele. On the contrary, the greater transparency is in their own interest. Because polls showed that many consumers are overestimated in Europe, the calorie content of beer. “A bottle of Pils has in the average about 200 kilo calories. However, many consumers believe that there are 300, 400 or even 500 calories,” he says. The calorie content of a “normal” beer corresponds, according to the consumer centre of Hamburg, around the of Apple or orange juice, and Coca-Cola.
“All the major German brewery groups with make Eichele, according to introduction, the number of Calories – and very many of the smaller providers. According to a report by the “Lebensmittel Zeitung”, among other things, Bitburger, Krombacher, Oettinger, Paulaner, Radeberger, Veltins, and Warsteiner. International Brauriesen such as ABInBev, Carlsberg or Heiniken introduced the marking accordingly.
In Germany, to keep the calorie information step to enter on the labels. “Many will still use up their old labels supplies. But at the end of the year, the new marking will be already to very many brands,” predicted Eichele.
The food expert Armin Valet of the consumer centre of Hamburg has welcomed the step of the Breweries, and urged the wine and spirits industry to quickly follow the example of the brewers. “There is no reason to maintain the exemption for wine and spirits maintained,” he said. According to the consumer champagne and wine have an almost twice as high in calories such as beer. In the case of spirits, he spent five to six times as high.
Initial reactions to the wine-growers on the perhaps not entirely altruistic appeal, the brewers were even more cautious. The winemaker does not want to close the additional consumer information, it was said at the German wine Institute in Bodenheim near Mainz. However, the overall concept of the German Alcohol sector and to the EU was not discussed in the completed level. Wine is a much more complex drink than beer.
the speaker of The Franconian wine growers ‘ Association, Michael Bock, said: “For nutritional value or calorie information on wine, we see no need, since wine is a beverage.” He added: “The people in Swiss francs also need to consider whether wine makes you fat. You will enjoy him.” By the Association of the spirits industry was initially no opinion.