It should go without saying that your website is imperative if you are trying to sell anything, be it services or goods. And because your website is so imperative, setting a good first impression is what you should be aiming for with your website design and structure.
And what you might not realize is that website design comes down to essentially two things: the image assets that you choose to use and the fonts that you choose for the design. Not to say that nothing else is important, but those are the two big ones.
Discussing images is a whole different ball game, so we are going to stick with the font selection for now. While there are no hard and fast rules for choosing a font to fit your design – it is, after all, up to your personal choice – there are definitely a few fonts that you might want to stick with as they are generally considered to be popular and reliable.
Take these into consideration, but don’t assume that you have to use these. Just make sure that you pick the font that best fits your style and design motif so that it does not look out of place.
You can’t go wrong with Arial, considering it is pretty much the de facto font for website usage. Arial is by far one of the most frequently used fonts out there in terms of sans-serifs. Arial isn’t one of the most stylish or sexy fonts out there, but it looks good on just about any website and can fill in for other choices in a pinch.
If you are looking for something straightforward and simple that still looks somewhat stylish, Arial is by far the best choice available for your needs.
Times New Roman
What Arial is to sans-serif, Times New Roman is to serif fonts. And like Arial, it is one of the most dependable fonts out there for those who might not have a good finger on the pulse of the hottest fonts out there.
You can use Times New Roman in a punch while still getting the kind of dependable, consistent look that you would come to expect from one of the most reliable fonts available on the web. You really can’t go wrong with Times New Roman.
In the same family as Times New Roman (that would be the serif family of fonts), Times brings a little bit more tradition to the table. This is for a good reason: Times is traditionally the font that was used for old newspaper print that has become a style all its own.
If you are looking for a more traditional vibe for your website, sticking with Times might be the most aesthetic way to go. You can exude tradition, professionalism, and stability with Times as the font of choice for your website.
There are many in the web design world that feel that Verdana is one of the “true” web fonts out there. This is because it has simple sans serif lines and because it is offered in a traditionally large size. Because the letters are somewhat elongated, they make for far easier reading when presented online.
Verdana isn’t a flashy choice by any means, but it presents better readability than many other fonts, which gives it an advantage over many other fonts out there. Readability is one of the most important aspects of your website, and Verdana delivers in that area.
Because of its similarity to Verdana in terms of its size as well as stature, with letters that are bigger than usual compared to others of the same size, Georgia is a great option for improving the overall readability of your website.
Still, you would want to make sure that you avoid pairing it with other serif fonts that might not match up in terms of size — one of the most reliable fonts for a safe, conservative, professional look.
Going all the way back to the Renaissance, Palantino has been around forever and with good reason. Due to its structure and size, it is generally used for print-style ads as well as for headings. It provides a clean, stylish look that will serve you well if you aren’t looking for something flashier.
Many of these fonts provide good readability in addition to a traditional, professional look.